Do you read reviews? After you’ve read a good/bad book, do you leave a review? Should you?
In the super competitive world of publishing, reviews are important to writers. Many authors see this as a dreaded nuisance; you wrote the book already, why do you need to worry about reviews? The answer is simple. Because reviews matter to the industry. The more positive five-star reviews you have on Amazon.com and Goodreads, the more visibility your book will get, making the book easier to market. That’s why, if you follow many authors on social media, you will find them asking for reviews every time they release a new book.
Maybe you’re not a fan of reviews. Maybe you never read them. But most of the world does. According to social media, over 85% of all Amazon Kindle readers rely heavily on book reviews. In a sea of books, a good book review helps readers determine if the book is for them and worth the money.
Additionally, many online advertising venues have requirements such as a certain number of positive reviews before they will sell you an ad. The same is true with book review sites. More reviews get authors exposure to other book review sites, blogging communities, and book clubs. More reviews equal more sales for authors.
If you’re an introvert like me, it’s hard to ask for reviews. Especially from people you see everyday. Further, some sites look closely at author relationships, going so far as to take down reviews they believe are not genuine or too closely related to the author.
So, what’s an author to do?
It’s your book, who better to promote it? Get over yourself and your fear of asking for reviews. Ask everyone, your friends, family, and other writers. Offer copies of your book, in print or a pdf file in exchange for reviews. Consider using sites like Kirkus Indie Reviews and pay for reviews.
Ask, ask, ask, but be realistic in your expectations. Not everyone is going to like your book. Not all your reviews will be positive. What one person likes, another one won’t. Don’t be afraid of bad reviews. They often spark interest.
Book reviews come in all shapes and sizes. Successful authors know reviews are an important part of the process.