Monthly Archives: October 2012

How to get through that dreaded book signing.

You’ve written a book. You actually have it published and just committed to a book signing, which is still a week away. Already your knees are shaking. Your head hurts. You’re sure you’re coming down with a cold. You’d rather wait tables or clean toilets. Welcome to the wonderful world of being an author.

Book signings can be intimidating. Under pressure, our insecurities bubble to the surface. No one will buy my book. No one will show up. No one will like me. This is a natural reaction for most writers. But book signings don’t have to be painful. Here are some ways to help you have a good time, even if you don’t sell a single book.

Organization goes a long way in making your book signing successful. Once you set up your signing, keep calling back and checking in to make sure everything’s on track. They have you on the calendar. Books have been ordered and will be there in time. If you are bringing your own books, make sure you have them with you and remember to bring them to the store.

Several weeks before the event, promote your signing. Send out press releases and do radio spots if possible. Post on social media sites like Facebook and Twitter to get and keep a buzz going. We’re all busy. It’s easy to forget.

The day of the signing, arrive early. Bring signs promoting your event. Dress professionally and try to arrive fresh and relaxed. Make sure you have

books
business cards
plenty of pens
water
tablecloth just in case
bookmarks/promotional material
a smile and positive attitude

Remember to smile and talk. Don’t hide behind books or look away when a customer approaches. Look them in the eye. Extend your hand and say, “Hi, I’m having a book signing today.” Put the book in their hand and ask a question that relates to your book. “Do you like xxxx stories? Did you know xxxxx?” Even a genuine comment, “I like your scarf,” is enough to begin a conversation. People buy books from people they like, so find a way to make these strangers feel comfortable and interested in what you have to say. Forget about selling books and sell yourself instead.

Have realistic expectations. Everyone who walks into the store is a potential customer, but they may not like the kind of book you write. Hand them one of your bookmarks and ask them to recommend you to their friends.

Rather than dread the signing, take advantage of this opportunity to meet people and make new friends. Hope for the best and expect the worst. The result will fall somewhere in between. But mostly, try to relax and have fun. And don’t forget to thank the store for hosting your event.
-Bonnie Dodge

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